Why your outfit is your secret negotiating weapon

Last updated:

Sep 25, 2025

Choice of clothing for a negotiation

Does your choice of clothing in a negotiation actually mean anything?

👔 Here's a fascinating psychological fact when it comes to negotiations:

A classic study found that when a man in a suit went through a red light, significantly more pedestrians followed him across the street compared to when the same person wore casual clothes.

The lesson? Clothes = instant authority.

In negotiations, we can use this psychological principle to our advantage:

First impressions are formed in milliseconds - your outfit speaks before you do

Cultural respect matters a lot - In many countries, lack of formality in choosing clothes is seen as disrespectful and can ruin the negotiation before it starts

Increased self-confidence - Studies show that formal clothing increases dominance hormones and abstract thinking in the wearer


Perceived competence skyrockets - People automatically assume that well-dressed individuals are more successful and trustworthy

Pro tip: In some cultures, turning up badly dressed to a business meeting is like being late - it signals that you don't take them seriously.

Your clothes work 24/7 to either build up or undermine your credibility. Negotiations can be complicated as they are, why not make use of all the advantages available to you?

As we all know, it's never wrong to dress right! 😊

Olof Sjöberg - Ponto Group

Olof Sjöberg

Founder of Ponto Group AB

Olof Sjöberg has over 20 years of experience in the energy sector and offers extensive support in negotiation, conflict management and procurement.

Start learning today!

Discover our extensive range of courses and trainings designed to help you on your learning journey.